News   Dec 02, 2021
 40     0 
News   Dec 02, 2021
 474     0 
News   Dec 02, 2021
 880     0 

10 Dundas East (former Toronto Life Square, Ent Prop Trust, 10s, Baldwin & Franklin)

  • Thread starter billy corgan19982
  • Start date

MetroMan

Senior Member
Member Bio
Joined
Apr 22, 2007
Messages
8,108
Reaction score
4,784
Location
Toronto

Not that I will give the property manager for 10 Dundas East this much hope but this could look really cool if they continued the LED billboard on the other side, forming an undulating screen.

I'm sure the printed billboards will inevitably be covered in screens as that becomes the ad type in demand and the highest revenue generator per sq/ft of ad space. Static billboards generate less revenue for the ad space owner because a) they're not as flashy and get less attention and b) the brand has to spend a pretty large sum of capital printing and installing the ads, money that could be going to the building owner for virtually no setup cost if it were digital.
 

Richard White

Senior Member
Member Bio
Joined
Dec 7, 2015
Messages
4,540
Reaction score
2,788
Location
Scarborough, Ontario
Apparently Gord Martineau himself convinced Ted Rogers that this is where City-TV should move to. Ted was originally set on One Mount Pleasant.

At the time they were probably thinking along the lines of 299 Queen Street West where they had the ground floor studios in the heart of downtown. One Mount Pleasant was not really suitable for their format at the time.

I would not be surprised if City TV downsized and moved there anyway.
 

MetroMan

Senior Member
Member Bio
Joined
Apr 22, 2007
Messages
8,108
Reaction score
4,784
Location
Toronto
Two more rows to go. The screens are on, although very dimly lit.
925E6824-ED7A-4D77-B30B-DCBE402C7DC1.jpeg
BCB4117F-105D-4A37-9235-114359B608DA.jpeg
 
Last edited:

P23

Active Member
Member Bio
Joined
Jul 7, 2013
Messages
772
Reaction score
312
The screen was on and running normal ads today. From the format of the ads it looks like this screen might be completed and the remaining space will be a separate display of some kind? It's actually a bit underwhelming as it's pretty dim right now and it doesn't look very large next to all the other screens.
 
Last edited:

dt_toronto_geek

Superstar
Member Bio
Joined
Apr 24, 2007
Messages
10,946
Reaction score
111
Location
Downtown Toronto
The light is bouncing off the CF building, then boucning off that and creating shadows & flicker on my wall. Blinds closed now, and I'm on Wellesley St.!
 

Top