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In the face of flatlining ridership, I was thinking of ways the TTC could boost its ridership. Ive always felt their Rocket bus network was a little neglected. The Rocket buses are simply assigned a route number like regular buses and don't look any different than conventional services. But...

http://www.yrt.ca/facilities/YRT-Clearscape-030310-system1.pdf http://www.yrt.ca/facilities/YRT-Clearscape-030310-system2.pdf Soon a new standard design will be appearing all over York Region. What's your opinion? I love how they're using blue YRT branding on the structures in the first one...

I thought I'd create a thread where you guys can post ideas / drawings to improves TTC signage. What do you guys think of this? Concepts copied from Hong Kong ;) I found their wayfinding system absolutely easy to use. No useless logos of staircases when it was obvious there were stairs...