Bixi needs some celebrity endorsers. Seen in NYC, for example, Leonardo DiCaprio riding a Citi Bike:
http://www.huffingtonpost.com/2013/07/02/celebrities-on-citi-bikes_n_3535704.html
Beyoncé likes bike riding, too.
http://www.theatlanticcities.com/commute/2013/08/beyonce-bike-commuter/6453/