Tuscani01
Senior Member
You can't change it too much otherwise nobody will go.
Sears tried to rebrand Eatons and it failed miserably, they closed up permanently a year or so later.
What they need to do is reopen full on Bay stores, called the Bay not the Hudsons Bay (like it was after a minor rebranding). Make it a competitor to Simons not the Canadian Naturalist.
The problem is they would be opening a competitor to their own stores, which is a big no go for CT.




