News   Jan 30, 2026
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TTC Cartography, Signage, and Wayfinding

This is the Metrolinx wayfinding standard everyone has been hyping up? Why???

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Such a small font and so much dead space.....
 
Not inherently, no, but in this case the space could have been filled with a larger text, or at least the sign itself made smaller.
 
It’s almost like they just shrank a portrait version of the station signage to fit this long version.
 
I'm sure customers were having immense challenges with identifying where they were on the Sheppard line, so the TTC wanted make it much more apparent because if not customers would get lost.

There's just way too many stations on the Sheppard line to keep track of!
 
I'm sure customers were having immense challenges with identifying where they were on the Sheppard line, so the TTC wanted make it much more apparent because if not customers would get lost.

There's just way too many stations on the Sheppard line to keep track of!
Isn't Line 4 Sheppard in Zone 2? Didn't exist in 1954.
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This is the Metrolinx wayfinding standard everyone has been hyping up? Why???

View attachment 705850

No, that is the TTC's lack of a consistent wayfinding standard. The TTC thinks you need to know all things at all times. Why would someone be in a stairwell wondering all this information?

The Metrolinx standard follows a journey led approach:
1. Where is the station (sign up in the air, T-logo, operator logos)
2. What is this the entrance to (station name, transit mode icons indicating what types of a station this is... is this a bus station, a subway station, a train station, or some combination)
3. Directional signs within the station to find the modes.
4. Directional signs for routes/tracks/bus stops to find the place to board.

Above is saying people are randomly finding themselves on a stair... they have no idea where these stairs go, so lets tell them everything.
 
At one point in the distant past Transport Canada actually had a small team of psychologists who tested perception and comprehension of airport signage…
 

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