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Yonge-Dundas Square/Sankofa Square (Brown + Storey Architects)

Looks like the curved screen needs some work!

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The sign is an improvement and will finally get rid of the botched light placement of the current sign that for whatever reason no one thought warranted fixing. (eh, who's gonna notice at this obscure location, right?) It's too bad they can't come up with an even bigger sign that will cover the entire wretched building--or at least those stupid fake fans.
 
Irishmonk said:
The sign is an improvement and will finally get rid of the botched light placement of the current sign that for whatever reason no one thought warranted fixing. (eh, who's gonna notice at this obscure location, right?) It's too bad they can't come up with an even bigger sign that will cover the entire wretched building--or at least those stupid fake fans.
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Posts about the signage should be in the 10 Dundas thread: https://urbantoronto.ca/forum/threa...uare-ent-prop-trust-10s-baldwin-franklin.460/
 
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Irishmonk said:
The sign is an improvement and will finally get rid of the botched light placement of the current sign that for whatever reason no one thought warranted fixing. (eh, who's gonna notice at this obscure location, right?) It's too bad they can't come up with an even bigger sign that will cover the entire wretched building--or at least those stupid fake fans.
Click to expand...

The stupid little square screens that were never properly aligned and weirdly had uneven number of screens on each side, always bothered me. I can’t wait for this curved screen to be installed.

10 Dundas East has been missing out as the much more high fidelity and brighter signs have long overpowered it. It’ll regain a prominent role but more needs to be done with the other signs. The long vertical sign is a big opportunity for something iconic, like Times Square’s Coca Cola Tower.

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The fans are kind of dumb but the building was always expected to be a canvas for ads. It just needs higher quality ones and this is the beginning of that. What’s underneath the signs doesn’t quite matter anymore.
 
AlvinofDiaspar said:
They're tearing down 10 Dundas East.

Wait...nah. A new curved screen. About as exciting as it sounds.

AoD
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I actually do think it’s exciting. It’s correcting one of the most visible mistakes of 10 Dundas East — though one can argue the whole building was a mistake. The original screen was off center and had these weird mini screens that were also misaligned. Yet, they left it up there for a decade.

Additional benefit: the new screen is so large it will cover up a large part of the ugly underside of the building that was left exposed with the old screen.
 
MetroMan said:
I actually do think it’s exciting. It’s correcting one of the most visible mistakes of 10 Dundas East — though one can argue the whole building was a mistake. The original screen was off center and had these weird mini screens that were also misaligned. Yet, they left it up there for a decade.

Additional benefit: the new screen is so large it will cover up a large part of the ugly underside of the building that was left exposed with the old screen.
Click to expand...

It doesn't change the fact that it is a poorly thought out building that is cheap and tacky - the old adage "lipstick on a pig" fits.

AoD
 
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