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Toronto Eaton Centre

HEYTEA is opening a Lab location at Eaton. Believe this is their fourth location and first lab location. Others are Yonge & Alexander, Scarborough, and Markville
 
That's a lot of people heading into Simons!

I thought it might be the novelty of Simon’s’ launch but I don’t think so. This is a main route to/from the Dundas atrium, it’s probably always going to be this busy. Nordstrom got a lot of through traffic, but few were actually buying anything, just getting from point A to B.
 
Nike opens Friday, October 10th.

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Delayed to October 16th. Not quite finished yet but almost!
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Walking through Nordstrom was a lot more spacious than walking through Simons is though.
I'd argue that's strategic. Nordstom felt more like a hallway with some shoes on display next to it, Simons feels like you're passing through an actual store. Obviously some percentage of people are always going to be through traffic, but Simons hasn't designed their store around enabling that as much as Nordstrom did which is probably smart. If CF wanted a hallway to the Dundas atrium then they should have planned one when they spit up the Nordstrom box.
 
I thought it might be the novelty of Simon’s’ launch but I don’t think so. This is a main route to/from the Dundas atrium, it’s probably always going to be this busy. Nordstrom got a lot of through traffic, but few were actually buying anything, just getting from point A to B.

This is/was always an issue going back to Eatons, but when the latter was more successful, it did just fine.

In terms of Nordstrom. I've discussed this before. They bumbled the design of the TEC store and they bumbled the merchandising, the marketing, and the price points.

They did that, because they nixed their initial plan for a Nordstrom Canada hq based in Toronto and headed by an experienced Canadian retailer who was also familiar with and embedded in Nordstrom.

Instead, they attempted to run the store from Seattle and American merchandisers and an American manager all unfamiliar w/the Toronto market.........just flubbed the thing.

Amazing that the Target story didn't carry more weight.
 
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Some updates I noticed while commuting through the mall this week:
  • Under Armour closed (not sure if they're relocating or gone for good), and both it and the former Nike space are being combined for a JD Sports location. This is, I believe, their first location downtown.
  • The former Frank and Oak space is now some sort of collectables store from EB Games (I can't quite remember the name and it's not yet on the mall map on the website, I think it was called The Collection by EB Games but don't quote me on that)
  • Eataly looks nearly finished, and signage is now up on the second floor windows inside the mall (didn't walk past the outside this week so I can't speak to that yet)
 
Eataly’s exterior is done. A lot of work left to do inside from what I could tell through a crack in the door. Supposed to open this month but I’m not seeing it. Maybe late November.
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Nike is still having problems with that bottom glazing. Work done with a punched out panel seems to indicate a humidity or heat issue.

Overall, the transformation from one store to three has gone well but I think there could’ve been better coordination on the placement of the signage and finishings. Nothing is aligned and the signs pull your eye in different directions.
 
Overall, the transformation from one store to three has gone well but I think there could’ve been better coordination on the placement of the signage and finishings. Nothing is aligned and the signs pull your eye in different directions.
The Simons sign attached to the glossy black ceiling treatment not being either centered on the vestibule nor aligned with the entrance of the store entrance is maddening. Ideally it should have lead to the store entrance. I get it was to increase visibility from the retail galleria but outside of that context it looks messy. Maybe the entrance should have been shifted West, idk. Also along the same line, the Nike logo is centered, but it's a logo that is very heavy on one side compared to the other so it always ends up looking off balance, arguably it's a rare logo that looks better not being perfectly centered.
 
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The Simons sign attached to the glossy black ceiling treatment not being either centered on the vestibule nor aligned with the entrance of the store entrance is maddening. Ideally it should have lead to the store entrance. I get it was to increase visibility from the retail galleria but outside of that context it looks messy. Maybe the entrance should have been shifted West, idk. Also along the same line, the Nike logo is centered, but it's a logo that is very heavy on one side compared to the other so it always ends up looking off balance, arguably it's a rare logo that looks better not being perfectly centered.

I get why they did that and it’ll make more sense once Eataly is there on the right. It’ll look like Eataly spills out into the corridor — don’t quote me on this but I think you’ll see barrels and baskets out there with food.

But I agree that the black glossy ceiling should have led to Simons’ entrance which should have been on the left or the ceiling path should have skewed right.
 

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