There are indeed lessons to be learned here, though I don't think they are those the Admiral put forth, at least not as he put them forth.
I do think there is a lesson for progressives in what can make populism, or sometimes just politics work.
Seem accessible, speak in short, clear sentences, appear to be on the side of the voter.
I point that out and one might waver between thinking I'm suggesting the obvious to wondering how one side met that offer and the other didn't. Or might question whether I've lost my appetite for nuance.
Let me start by saying I love nuance and see it as intelligent and honest; but I'm a policy wonk who reads every work of every platform including parties unlikely to gain my vote.
I am self-aware enough to realize this is not where most people are at. Even most UT'ers don't actually read a 90-page platform, and its budget, even for their preferred party.
Its always important to be able to reach people, a majoirty of people frankly who will only ever judge on promises that make headlines or soundbites.
That doesn't mean a party shouldn't write a 90-page platform or have nuance and detail where appropriate. It does mean to many people a convoluted sentence (like the kind I often write) is just too much trouble to finish reading.
Get to the point already.
There is also a need to know where the public mood is at. When Ms Horvath chose to counter 'buck a beer' with 'we're going to suspend the rollout of beer to supermarkets' that was a terrible tactical call.
Do I think it cost the NDP the election? Probably not, but it probably did shave a point or two.
There were virtually no votes to be gained in her position, but there were votes to be lost. Once even the 'Liberal' media (ie The Star) have gotten on the hobby horse of 'The Beer Store must go'. The issue is decided.
That single issue along w/some other claptrap on beer/gas prices speak to the need to understand the desire for consumer choice but also a resentfulness towards what may feel like a 'hectoring' nanny state.
I'll afford an example from a neighbour who voted PC (my area went NDP) She was on about her hatred of bike lanes, obvious not a provincial issue, but she lumped then in with renewable energy, green bins and beer prices as 'those Liberals want to tell me what to do'.
That I think she was wrong ,on most or all of the substance, is beside the point. Its understanding this type of person is one you have to reach, at least in some measure.
You have to balance on the one hand, something that will appeal to them, but also be sure not to infuriate them w/a holier-than-thou sense.
I really would like Liberals and NDP'ers in the strategy rooms to get that.
There needs to be some excitement for your base; but you have to reach beyond as well, and that isn't merely substance, its style.
