This week, George Brown College’s School of Architectural Studies hosted Tony Reich, Whit Petch, and others from the team at Reich + Petch for an architecture lecture as part of the school's 2019 series. Students, local architects, and other industry professionals came out in droves for a full house event to listen to representatives from the Toronto-based firm speak about their work as a multi-disciplinary architecture & design concern. In addition to speaking about their past and ongoing projects, the firm took the time to speak to the value of designing spaces from an integrative approach, ensuring all aspects of the project work together to provide the best experience possible for the visitor. 

George Brown College, Reich + PetchTony Reich (left) and GBC graduate Gonzalo Martinez (right) address the crowd, image by Ryan Debergh

Tony Reich, senior principal architect at the firm, spoke alongside associate Gonzalo Martinez and designer Rudra Chauhan, about the firm's projects around the world. As a multi-disciplinary architectural firm, the group views their museum exhibit design, retail planning, and master planning projects through an architectural lens. This allows them to look beyond just the interior design or built form aspects of a project but rather integrate them to create a cohesive experience for the visitor. The firm's projects include; the Smithsonian Hall of Human Origins, Fallsview Casino, the Sporting Life retail chain, and The Art Gallery of Windsor, just to name a few. As the firm's associate Gonzalo Martinez was an alumnus of George Brown's School of Architectural Studies, he had plenty of wisdom and advice for the aspiring architects in the room, reminding them to stay humble and ask questions.

George Brown College, Reich + PetchStudents admire work displayed at the Reich + Petch exhibition, image by Ryan Debergh

Following the lecture, Reich + Petch presented The George Brown College Foundation with a $5,000 donation to be used as a $1,000 annual scholarship for the next five years. An exhibition featuring a selection of the firm’s work was also unveiled at the college and will run until April 18th at the School’s Casa Loma Campus.

George Brown College, Reich + PetchReich + Petch present their donation to the George Brown College Foundation, image courtesy of George Brown College

In the photo above, Reich + Petch present their donation to the George Brown College Foundation: (L-R) Pauline Dolovich, Principal at Reich+Petch; Tony Reich, Senior Principal at Reich+Petch; Dr. Cindy Gouveia, President, George Brown College Foundation; Dr. Adel Esayed, Dean, Centre for Construction and Engineering Technologies; Whit Petch, Senior Principal at Reich+Petch.

The Architectural Lecture Series has been running at the School of Architectural Studies since 2012 and speakers have included Moshe Safdie and Eb Zeidler. Program Director Pietro Ferrari noted that 2019 will be a big year for events, as it will be the 35th anniversary of the program's inception.

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