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We live in an increasingly visual society. Today, virtually everyone carries a camera in their pocket, ready to capture slices of their life at a moment’s notice. Images are central to social media as well; websites such as Instagram and Pinterest have never been more popular.
“Images make everything online better,” reads an MDG Advertising infographic. “And that’s a good thing, considering how several big shifts in the social media world are now placing a bigger emphasis on using high-quality photos in content.”
Nowhere is this more pronounced than in the high rise real estate market. With more and more users reading online listings and market conditions more competitive than ever, photography is more important than ever. A good set of photos can be the deciding factor in a purchase, determining whether a user contacts an agent or simply moves on to a competitor.
“Today, buyers are busier than ever and may not have the opportunity to do a driveby,” writes real estate expert Brendan DeSimone. “Instead, the first impression buyers most often get of a home is from photos. With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property.”
“Often, after buyers have toured your home, they return to their computers and look at the property again online,” he continues. “This time, they can put together the floor plan and understand how it flows and how each room relates to the next. High-quality photos that show the home well will keep them interested, perhaps even encourage them to go take another look.”
Though DeSimone’s post primarily addresses homeowners, the points he makes nevertheless apply to every real estate sector. Without a good set of photos to represent and market your property, you’ll be edged out by competitors. It’s thus vital that you capture the best photos of the property possible – no easy task, where high rises are concerned.
Here’s where drone photography comes in.
Traditionally, capturing aerial photos of a high rise building was – to be blunt – a horrible pain. Developers were forced to hire a professional photographer and go through the arduous process of renting out a helicopter for that photographer to use. Not only was this a serious red mark on the budget, it takes weeks for the approval process to go through.
The Sky Guys – a drone photography firm based out of Oakville, Ontario – exists to make the process simpler. By pairing together a team of professional drone operators and a team of professional photographers, they’re able to provide clients with hassle-free, high-quality photos of everything from the proposed site to the finished building.
“We understand well the importance of photos in the high-rise market,” says founder and CEO Adam Sax. “It’s not just to give people an idea of what the property looks like, either. By providing them with the right pictures, you can offer them context on where a condo is situated, and show them the view from some of the rooms. Further, if the photos are of high enough quality, you can also make your property look far more attractive to prospective buyers.”
“Beyond marketing, photos are an important part of the construction process,” continues Sax. “In the early phases, drones can be used to scope out a site, help render images of what the finished building might look like, and help crews plan out their work. As construction proceeds, they play a significant role in aerial mapping through platforms like Skycatch.”
They say a picture’s worth a thousand words. In the context of high rise development, that’s not entirely true – it’s worth far, far more. From rendering to site mapping to marketing, photography plays a central role in the success of a high-rise condominium. And The Sky Guys is just the firm to help ensure that success.
To learn more about The Sky Guys or to request a quote, visit http://theskyguys.ca/
