Waterfront Toronto has announced the winner of a recent contest they ran to name the new main street of their emerging Bayside neighbourhood in the city's East Bayfront area.

Of the seven shortlisted names offered up to the public for voting, the clear winner with more than a third of all votes cast is Merchants' Wharf.

Voting results for new main street name in Bayside neighbourhood, TorontoVoting results for new main street name in Bayside neighbourhood

The winning name, submitted to Waterfront Toronto by Daniel Thomson, commemorates an old shipping wharf located at the foot of Lower Sherbourne Street. The street will run south off Queens Quay just to the east of Tridel's Aqualina condominium, the first development in the neighbourhood. At the lake the street turns east, runs along the lake, then turns north to Queens Quay again, ending just to the west of the Parliament Slip.

Location of new street in Bayside neighbourhood, TorontoLocation of new street in Bayside neighbourhood, image courtesy of Waterfront Toronto

While Tridel has begun construction on Aqualina, they are gearing up to launch their second residential development on the site. Two mid-rise office blocks along Queens Quay are in the marketing stage, while all buildings will include some retail and eating establishments at ground level. The Water's Edge Promenade will be extended through the area, as will a revitalized and landscaped Queens Quay and Martin Goodman Trail, with a new neighbourhood park to come as well.

Artist's impression of new Bayside neighbourhood main street, TorontoArtist's impression of new Bayside neighbourhood main street, image courtesy of Waterfront Toronto

Waterfront Toronto's contest started in March when people were asked to submit names. More than 700 names were submitted. More than 2,000 votes came in on the shortlisted names. Merchants' Wharf will now be submitted for official approval by the Toronto East York Community Council at its June 17 meeting. The City of Toronto has already vetted the name against the City’s Honourific and Street Naming Policy.