Fashion House, located in the trendy King West neighbourhood, is set be completed this year by Freed Developments. A major draw to this building from the very first renderings has been the rich crimson curtains that adorn the windows which overlook King Street. The intention of these luxurious coverings is to celebrate this particular stretch of King West’s historical roots as part of Toronto’s Fashion District, according to designers Core Architects and Studio CK.

Fashion House, Freed Developments, Core Architects, Studio CK, King WestRendering of Fashion House, image courtesy of Freed Developments

The crimson coverings are now going in, and with the glow at night thanks to built-in LED lighting strips, we are getting our first views of this eye-catching aesthetic.

Fashion House, Freed Developments, Core Architects, Studio CK, King WestFashion House's red curtains, image by urbandreamer

While these coverings are bold, there would be obvious concern with the colour holding up in the long-term. Red pigmentation is notorious for fading quickly from UV exposure, but the curtains have made from a modern fabric formulated to resist fading, so frequent replacement of the coverings should not be an issue. The curtains, which individual owners of the units must maintain, are the responsibility of the condo corporation to replace when needed. The curtains are backed and with a neutral colour and do not appear red from inside the unit.

Want to know more about the development? Check out our dataBase file, linked below, for many more renderings and lots of info. Want to talk about Fashion House? You can join in the discussion in one of our associated Forum threads, or leave a comment in the space provided on the page.