Last month we provided a look into the truly unique amenities being offered by Newton Condos at Concord CityPlace. For the amenities in this building, Concord Adex focused on special spaces to sustain your creative side—including a music, art, dance, and photography studio—a whole suite of facilities that we have never seen offered together before at a condominium.

Rendering of Newton, image courtesy of Concord Adex

To highlight these cutting-edge amenities, Concord Adex released a slick advertisement:



Following up the increased interest in the development and the advertisement itself, Concord Adex has now released a behind-the-scenes look to the making of the Newton commercial.

The creativity behind the concept and final commercial nicely parallels the creativity one will be able to exercise with the amenities offered at Newton. While the beginning of the making-of film is presented as a commercial itself, if that's not your sort of thing, you should still stick-it-out for the second half, where the sheer cleverness and fun of it all comes out… which is the point really!



Looking for additional information? A comprehensive collection of project facts and renderings can be found in our dataBase file, linked below. Want to get involved in the discussion? Check out the associated Forum threads, or voice your opinion in the comments section provided at the bottom of this page.