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571 Prince Edward 
571 Prince Edward Drive, Toronto
Developer: Mattamy Homes

571 Prince Edward | ?m | 8s | Mattamy Homes | Graziani + Corazza

Discussion in 'Buildings' started by glicox, May 29, 2010.

  1. glicox

    glicox UT MEMBER

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    I'm surprised a thread for this project doesn't exist. It's all over the condo guide, globe and mail etc..

    Located at Prince Edward Dr. and Dundas St. W.

    I believe this use to be marketed as 'The Strand' and they rebranded the project. http://www.kingswayterrace.com


    [​IMG]
     
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  2. glicox

    glicox UT MEMBER

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    does anyone have any insight about this project? The building seems to fit well in this area
     
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  3. egotrippin

    egotrippin Senior Member

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    Excuse while I clean the vomit off of my desk. This baby is a grocery list of faux touches: balustrade, molded cornices, and a lovely approximation of stone detailing that will no doubt be realized in precast. At the very least I hope the brick will be real, and not prefab panels as well.
     
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  4. Towered

    Towered Senior Member

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    It is sad, but modernism just wouldn't fly in the Kingsway neighbourhood.
     
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  5. urbandreamer

    urbandreamer recession proof

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    I think it would actually. Stuff like Rezen or Mozo or East would work well here. The white folks in this area have lots of money, and believe it or not, good taste. It's the developers and their marketing departments that have the bad taste.
     
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  6. waterloowarrior

    waterloowarrior Senior Member

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  7. adma

    adma Superstar

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    Though this is more Lambton Mills than Kingsway. OTOH I agree that modernism'd have a tough time flying in something marketed as "the Kingsway"...
     
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  8. glicox

    glicox UT MEMBER

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    The building reminds me of the Tridel project Blythwood at Huntington. Both developments have similar target markets . . .
     
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  9. Solaris

    Solaris Senior Member

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    actually ... Kingsway Terrace looks WAYYYY better than Blythwood @ Huntington (sorry Tridel ... that project looked really bad)
     
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  10. glicox

    glicox UT MEMBER

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    ^ agreed! IMO modernism just won't fit in this ritzy area. Has anyone been to the sales office?
     
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  11. junctionist

    junctionist Senior Member

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    Why not? Plenty of ritzy areas have embraced Modernism. You can find it in Forest Hill and Rosedale.
     
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  12. urbandreamer

    urbandreamer recession proof

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    Looks like this area has already embraced modernism...c.1950s-60s. Just look at KT's sales centre: ironically looks much more contemporary than the condo being sold from the building! Also, its neighbour, with some tlc, could be a looker again.

    17 June 2010:

    [​IMG]
     
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  13. SixPoints

    SixPoints Active Member

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  14. interchange42

    interchange42 Administrator Staff Member

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    Front page story here.
     
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  15. CityPlaceN1

    CityPlaceN1 Senior Member

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    Looks like a good addition to the area.
     
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