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77 Charles West 
77 Charles Street West, Toronto
Developer: Aspen Ridge Homes

77 Charles St W (Aspen Ridge, 16s, Yann Weymouth of HOK)

Discussion in 'Projects & Construction (high and mid-rise)' started by Archivistower, Sep 22, 2006.

  1. And the winner of this year's "Don't worry about a professional rendering, we'll get your kid in Grade 2 to put it together" award is Seventy-Seven Charles West, the condo immediately south of One St. Thomas that is entering into the sales phase. Below is the actual rendering from today's Globe & Mail. Unbelievable.


  2. caltrane74

    caltrane74 Guest

    Leaves a lot for your imagination.
  3. It's the project by HOK - and the plans in the city report is equally unilluminating.

    I'd vote for it as the winner of this year's "marketing with balls" award.

  4. Wasn't that in an "a-Ha" video?
  5. ganjavih

    ganjavih Guest

  6. bizorky

    bizorky Guest

    How are they going to make the rest of the world so gray to match?
  7. ^ 1) Reclad in Carrera marble. 2) Wait 30 years.
  8. It wouldn't be so galling if they hadn't included the caption 'View from Bloor Street West.' That way, it would be a pleasant artistic impression of a world that had been clad in Carrera marble and left for 30 years. But calling it a view from Bloor brings up the thorny issue of reality, and how this drawing relates to it.

    By the way, is anyone keeping a master list of awful marketing schemes? Can we have a list of them, like our 400+ ft list? Like, is this worse than Zip but better than Lumiere?
  9. buildup

    buildup Guest

    I don't see what's wrong with a developer basically saying "we're doing something here, if you like the location and price point, let us know and we'll follow up".

    There is no pretence about the rendering, no oak trees, grazing deer, or frolicking couples - it is openly "sketchy".

    I am certain the city will insist on a good sightline given the location.
  10. Irishmunk

    Irishmunk Guest

    It looks like it was sketched onto a napkin. Now, that might be acceptable for the re-design of a 250 million dollar cultural insititution, but a modest, midrise condo deserves better.
  11. Mike in TO

    Mike in TO Guest

    This is Aspen Ridge's follow up to Vu. I've heard that they have been buying quite a few properties for future condo development in the last year.
  12. pw20

    pw20 Guest

    I'd love to see the road that connects Bloor and Charles redeveloped into a pedestrian only square. Fountain, skating rink... re-do of the manulife Eastern flank would be LOVELY.
  13. urbanboyto

    urbanboyto Guest

    that is unbelievable. I guess they didn't want to spend more than three cents on their graphics. Sure makes it look appealing doesn't it!
  14. Mike in TO

    Mike in TO Guest

    The drawings are simply marketing - just like all renderings are - they are just taking a different angle than most projects that depict a semi realistic glossy renderings.... I don't really understand what the issue is...
  15. Ed007Toronto

    Ed007Toronto Guest

    If Harry released this would we not be all over him for the lack of professionalism?

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