I didn't say that at all - but if it's an issue at the 407, it's an issue with the majority of the stations on the TTC system, and riders seem to manage to figure out where they are.
Oh, I see. You're saying that having the 407 Transitway subway stop perched at one particular point on a long 407 Transitway will not, in fact, be confusing to anyone -- and that we know this because a long-standing practice in place at Queen and at Bloor is not confusing to anyone, either.
I guess I disagree on both counts. I find it confusing and I know folks who have been confused by it at Queen and Bloor. (They have generally been tourists or others who do not ride the system regularly, so possibly they just don't matter.) Similarly, this thread used to be about the 407 Transitway (I mean the highway BRT) and now it is about the 407 Transitway (I mean the subway stop) because, well, they have exactly the same name.
Queen and Bloor are, indeed, long-standing station names. It sounds quixotical to want to start renaming things when we have bigger fish to fry. But if you're building a brand new subway station that doesn't yet have a name, why not give it a name that isn't likely to be confusing to anyone? There's no cost involved -- it's not like we're renaming a subway station with a long-standing name or identity. It's a station that does not exist.
In general, I'm of the view that people adapt to the nomenclature that's used, and that what really matters for station names is that they be unique.
I will assume you mean unique with respect to other transit stops of the same mode on the same line, as opposed to unique among transit solutions. (Case in point being 407 Transitway and 407 Transitway, I guess.)