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Thread: Downtown Yonge

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  1. #1

    Default Downtown Yonge

    Interactive Video Board Launches in Dundas Square
    Toronto's downtown core is being turned into one giant video game.


    Anyone with a compatible portable digital device can play a real time giant video game using their BlackBerry Pearl Flip smartphones from Rogers Wireless to communicate a massive video board on the Toronto Eaton Centre Media Tower at Yonge-Dundas Square.

    The promotion is a demonstration of technology to reach and engage target audiences with the dynamic promotional capabilities of digital out of home.

    The Outdoor Broadcast Network (OBN) secured the exclusive rights (for Dundas Square) to software distributed by iGotcha Media and took the idea to Rogers Wireless through its agencies, MediaCom and Publicis.

    The “Dial to Play” software has been integrated into the operating system of the 40’ x 30’ video board on the Toronto Eaton Centre Media Tower that overlooks Dundas Square, enabling users of the new Rogers Wireless BlackBerry Pearl Flip smartphone to interact with the giant video board.

    Rogers will have event teams at Yonge-Dundas Square until the end of December, inviting up to 10 people at a time to try out one of the new BlackBerry Flip smartphones and play the game in real time. Game players control their actions by shouting ‘Flip’ into the mobile phones which through voice recognition controls each player’s avatar hand reaching up to a Christmas stocking to grab phones that appear to tumble from the sky.

    OBN has incorporated the game into the regular programming run of advertising on the video board.

    Publicis Canada is one of the largest and leading communications group in the country, employing more than 450 people. Publicis Worldwide, with a presence in 83 countries, is one of the three worldwide advertising networks of Publicis Groupe SA and is positioned with a very specific and unique approach: La Holistic Difference.

    OBN is the only national network of Video Boards in Canada and also offers several specialized out-of-home media venues. OBN provides marketers with innovative advertising solutions by leveraging technology that enables them to engage their viewers.

    The OBN national network delivers a weekly audience of over 11 million across the markets of Vancouver, Victoria, Chilliwack, Edmonton, Calgary, Winnipeg, Windsor, Niagara Falls, Cambridge, Hamilton, Saint John, Halifax and Toronto. OBN is a member of CODA (Canadian Out-of-home Digital Association), COMB (Canadian Out-of-home Measurement Bureau) and OMAC (Out-of-home Marketing Association of Canada).


  2. #2

    Default

    cool

  3. #3

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    Looks like more advertising is going up on Yonge St. just south of Dundas Square.


    By torontovibe, shot with DSC-N1 at 2009-04-12

    I thought this was kinda cool.



    By torontovibe, shot with DSC-N1 at 2009-04-12
    Last edited by Torontovibe; 2009-Apr-12 at 22:47.

  4. #4

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    no wonder he has a headache

  5. #5

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    New sign up.


  6. #6
    Join Date
    Apr 2007
    Location
    Old Town via Deer Park
    Posts
    394

    Default

    Asian Bowl is opening two doors south. Starbucks at Eaton Centre (at Yonge & Shuter) is closed for renovations.

  7. #7

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    Quote Originally Posted by Torontovibe View Post
    New sign up.

    I wish they kept the French name.

  8. #8

    Default

    Oh yes. Joey's! People in Joey's can check their 6/49 numbers live as they are drawn. Of course being in Joey's will be more exciting than winning the jackopt, so they may not.

  9. #9

    Default

    Quote Originally Posted by Jonny5 View Post
    Oh yes. Joey's! People in Joey's can check their 6/49 numbers live as they are drawn. Of course being in Joey's will be more exciting than winning the jackopt, so they may not.
    At the risk of sounding stupid, what's Joeys?

  10. #10
    Join Date
    Apr 2007
    Location
    Downtown Toronto
    Posts
    10,736

    Default

    Quote Originally Posted by kettal View Post
    At the risk of sounding stupid, what's Joeys?
    http://www.urbantoronto.ca/showthread.php?t=8178
    “Our roads are not here for automobiles. Our roads are here for people to get around.” - Michael Bloomberg, Mayor of New York City - July 10, 2012

    Original photographic images posted on this forum by dt_toronto_geek are not for publication, display or dissemination of any kind except on the Urban Toronto discussion board, altered or otherwise, without expressed written permission from the owner.

  11. #11

    Default Downtown Yonge

    Any new updates at 33 Dundas Street. I am guessing they are putting a pause on the exterior and news banner due to the recent layoffs.

  12. #12
    Join Date
    Apr 2007
    Location
    Downtown Toronto
    Posts
    10,736

    Default

    Oh please, let's not refer to the CityTV/Omni studios as a neighbourhood. That's deeply disturbing!
    Any news on this heap can be found under Projects & Construction/City-TV & OMNI-TV's H.Q.
    “Our roads are not here for automobiles. Our roads are here for people to get around.” - Michael Bloomberg, Mayor of New York City - July 10, 2012

    Original photographic images posted on this forum by dt_toronto_geek are not for publication, display or dissemination of any kind except on the Urban Toronto discussion board, altered or otherwise, without expressed written permission from the owner.

  13. #13

    Default

    The Downtown Yonge BIA will soon be expanding their current boundraies (Richmond to Alexander) to Front on the south and Wellesley in the north.

  14. Default

    Does that mean the iconic "Downtown Yonge" signs will extend south to Front and north to Wellesley?

  15. #15

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