I agree, Toronto should have had its first W hotel 5 years ago. I've always found it strange that Toronto doesn't have one. It's not like Starwood is a stranger to this city, nor are they in any way concentrated in one area like some other hotel chains tend to be. I guess they took notice of the Thompson's very successful foray into the 416.
If this does turn out to be the future location for a W Hotel, I must say it is kind of a strange one. Most W locations, the ones in downtown areas at least, tend to be in bustling neighbourhoods that are at least somewhat alive at night. Has anyone taken a stroll down Temperance on a Friday night? Ghost town. I'm not saying putting a hotel on this lot won't bring a little more life to this all but vacant street, but it will be the only source of life in an otherwise lifeless area after 7pm.
Do these boutique hotels do any research on where they put their locations? The failed boutique attempt turned Tridel Reve on Front facing the very entertaining railway pit comes to mind. If I were searching for a location for my W hotel, I'd put it on the lot at Queen & Simcoe, facing Nota Bene. Of course I'm just shooting from the hip here, there are likely many reasons that parking lot sits forever undeveloped.
I love scotch. Scotchy scotch scotch.