Prizm Postal Code profiling

What do you think of this?

http://www.environicsanalytics.ca/prizm-c2-cluster-lookup

I tried searching on postal code X0A 0H0, and it reported the area was a top income spot. However it's one of the poorer areas of Iqaluit, NU.

Interesting. Slightly amusing. I give it 0 out of 5 in the scientific value and merit category. But I'll give it 1 star out of 5 for entertainment.

Not a lot of responses/comments about this in this thread but it looks like the Globe and Mail picked up on this Environics study just the other day:

In Canada, you are where you live, population profiles say

It looks like they've expanded their profiles somewhat since I last looked at it...and not particularly in a meaningful way. They seem to be even more specific than before with their generalizations. Still good for 'poops and giggles' though.

Here is an updated link to the postal code lookup page: http://www.environicsanalytics.ca/prizm5

What I will say about the G&M write-up is that there is some truth in their title, as I do find many do associate people with the neighborhood they live in.

I had looked a few years ago and my postal code (in East York) was an ethnic area. Now we are in Street Scenes which is not really appropriate because this is not a neighbourhood for singles and we have no good shopping and are not close to entertainment.

I tried it out and found it surprisingly believable, except when it started to reach a little by predicting that the favourite pass time for my neighbours was attending film festivals and playing tennis.

Looks like the Toronto Star has a commentary on this postal code profiling now too!

The Canadian mosaic and why we should all move: Mallick
A new website that groups Canadians into 68 “lifestyle types†makes a cartoon out of Canada.

Full article: http://www.thestar.com/opinion/comm...osaic-and-why-we-should-all-move-mallick.html