Cooper
Senior Member
Daniel Dale @ddale8
Tonight: new Nanos poll out on CTV around 6. Mayoral debate at 7; @jpags there. Ford skipping debate and canvassing in front of media.
Why does the media fall for that every time?
This is a battle I've fought many times over the years: You send a reporter to cover something, because something may happen. If nothing happens, the reporter usually files a story, anyway. That's fine. It's their job. But I can't count the number of times I've spiked a story because it was pointless only to be called out by a boss saying I was "wasting news." My reply was always, "what news?" Then I'd be ordered to find space for the story. So much for news judgment, eh? Nothing wrong with journos following Rob to the doorstep. But there's no need to report it if nothing happens.